Getting steady transport jobs means being visible where horse owners are looking. Here’s how small, independent haulers can market their services effectively online.
1. Create a Simple Website
You don’t need a big website, but you should have a basic one with:
Your name and location
Services offered (e.g. short/long distance, emergency hauls)
Photos of your truck and trailer
USDOT/MC numbers and insurance info
A contact form or phone number
This builds trust and shows you’re professional.
2. Use Facebook and Instagram
Post trip updates, photos of happy horses, and reviews from customers. Join and post in relevant groups like:
Horse hauling networks
Regional equine classifieds
Breed or discipline groups (e.g. barrel racers, eventers)
Be helpful, not spammy—offer advice and answer questions.
3. Get Reviews and Testimonials
Ask satisfied clients to write reviews on:
Your Facebook business page
Google Business Profile (if you set one up)
Your website (or send them by text and post screenshots)
Reviews build trust fast—especially for nervous horse owners.
4. Use Free Classifieds
Post your services on:
Craigslist (under Farm & Garden or Services)
HorseTrailerWorld or EquineNow
Local horse forums or state equine directories
Include clear info, photos, and your contact details.
5. Keep Your Info Consistent
Make sure your business name, phone, and service area are the same on every listing and post. This helps with trust and can improve local search visibility.
6. Share Your Schedule
Let people know when and where you’re hauling. Example:
“Open spot from Reno to Sacramento – May 14 – One horse – Message me.”
This can fill empty trips and reduce deadhead miles.
Good online marketing doesn’t need to be expensive or complicated. It just takes consistency, good communication, and being active where horse owners spend time.