Hiring someone to transport your horse is a big decision. You need to be confident the hauler is reliable, experienced, and legitimate. One free and easy way to check that is by reviewing their Google Business Profile (GBP). Here’s what to look for:
1. Verified Business Info
Google requires businesses to verify details like location, phone number, and business name—often by mailing a code to the physical address. If a hauler has a published Google profile, it means Google has confirmed at least some basic legitimacy. This helps weed out fly-by-night scammers.
Look for:
- A real business name, not just a personal name or vague title
- A listed phone number and website
- A location that makes sense for their service area
2. Review Dates Show How Long They’ve Been in Business
Scroll down to the reviews section. Google timestamps every review, which gives you a clear sense of how long the hauler has been active. A hauler with reviews going back several years has likely been serving customers consistently.
This matters—scammers and unqualified haulers often appear and disappear quickly. If a hauler only has reviews from the last few weeks or months, use caution and ask more questions.
3. Read the Reviews—Not Just the Star Rating
A 5-star rating is great, but take a moment to read the actual reviews:
- Do the reviews mention specific hauls, pickup/drop-off timelines, or customer communication?
- Are multiple reviews from different states or routes, showing broader experience?
- Is there any mention of how the hauler handled problems or emergencies?
Also, check the reviewer profiles. A mix of verified Google users and repeat customers is a positive sign.
4. Consistency Across Platforms
Once you find a hauler on Google, check if the same name, phone, and details show up on other platforms—like Facebook, HaulerBoss.com, or their own website. Scammers often use mismatched contact info to avoid detection.
5. Use GBP Alongside Other Tools
Google Business Profiles are a helpful start, but they’re one part of the full picture. A professional hauler should also offer:
- A quote form through a trusted platform like HaulerBoss.com
- A way to pay securely (not just Venmo or gift cards)
- Proof of insurance and DOT credentials upon request
Bottom Line:
A Google Business Profile doesn’t guarantee a hauler is perfect—but it’s a strong first step in confirming they are who they say they are. Use the review history, check for verified info, and combine this with secure quote/payment tools for a safer booking process.